Principal of Wright Innovation, Inc. Wright Innovation is a professional services firm which coaches business owners and consults at the interface of technology and business.

Gene Wright is Director of Graduate Management Programs and Lecturer at the Milwaukee School of Engineering (MSOE). He has taught courses in New Product Development Management, Innovation Management and Strategic Marketing part-time for over 20 years. Wright also teaches at University of Wisconsin-Milwaukee, Lubar School of Business, where he teaches at the graduate level in business strategy, IT, Innovation Management and Marketing. He also has served as the Director of the UWM, Lubar Executive MBA Program.

Working with UWM, Gene has conducted Executive Education workshops for clients such as: ABB, Kohler Co., Briggs & Stratton, Regal Beloit Corp., Medical College of Wisconsin, and the UWM Strategic Leadership Series which is delivered to executives from a consortium of nine firms, including: Briggs & Stratton, Rockwell Automation, Johnson Controls, Manpower, Kohl’s Corp., We Energies, Serigraph Inc. and American Transmission Co.

Wright was an owner and principal of Netconcepts LLC and Netconcepts LTD NZ which focused on integrated marketing strategy such as search engine optimized e-business consulting and delivers ASP based services for integrated e-mail marketing and e-commerce. Netconcepts was purchased by iProspect.

Prior to forming his own firm, Wright was the Milwaukee Practice Director for BORN, a medium-size business consulting and information technology services provider. Additionally, he was the Director of Global e-Business at Brady Corporation, a manufacturer of Identification Products. Wright’s e-business strategy work has been documented in an MIT Case Study as well as by IBM. His previous responsibilities within the firm included Director of Research and Development, Manager of Product Development, National Sales Manager, and Manager of Engineering Services.

Wright worked as the Manager of Sales and Marketing for Combined Technologies, Inc., a company he helped start. The company manufactured and sold high voltage systems protection equipment to electric utilities throughout North America. Prior to CT Inc., he worked with RTE Corporation as an Application Engineer, System Engineer and Market Manager. Both RTE and Combined Technologies are now part of EATON.

Gene A. Wright has three US Patents, is a pioneer in online marketing (e-Business) and invented “Web-to-Workbench”, the world’s first website-to-custom manufacturing system as well as worked to developed hundreds of other innovative products, processes, and organizational innovations.


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