Navigating Uncertainty and Growing Jobs: Considering Small Employer Firm Resilience During Challenging Economic Times
Small businesses play a significant role in economic development in the United States, yet understanding is limited regarding the adaptive strategies that successful small employer firms in low- and moderate-income (LMI) communities have used to maintain fiscal stability, as well as retain and add jobs, particularly through the most recent recession.
This practitioner-based study contributes to existing small business research regarding job creation, women- and minority-owned businesses, and strategies for navigating recessions. The primary goal of the study is to identify the critical strategies and tactics employed by resilient small business owners.
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